Advertising and promotion: an integrated marketing communications perspective/ George E. Belch & Michael A. Belch
Material type:
BookPublisher: New York: McGraw Hill, 2018Edition: 11th edition.Description: xli, 764 pages: illustrations; 28 cm.ISBN: 9781259921698.Subject(s): Sales promotion
| Current location | Call number | Status | Date due | Item holds |
|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF 5823 .B45 2018 (Browse shelf) | Available |
Total holds: 0
Includes index.
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