000 -LEADER |
fixed length control field |
00590nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200123160433.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200123b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781259921698 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
OC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
Circ HF 5823 .B45 2018 |
245 ## - TITLE STATEMENT |
Title |
Advertising and promotion: |
Remainder of title |
an integrated marketing communications perspective/ |
Statement of responsibility, etc. |
George E. Belch & Michael A. Belch |
250 ## - EDITION STATEMENT |
Edition statement |
11th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York: |
Name of publisher, distributor, etc. |
McGraw Hill, |
Date of publication, distribution, etc. |
2018. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xli, 764 pages: |
Other physical details |
illustrations; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
9421 |
Topical term or geographic name entry element |
Sales promotion |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books - Circulation |
Call number prefix |
Circ |