Advertising and promotion: an integrated marketing communications perspective/
George E. Belch & Michael A. Belch
- 11th edition
- New York: McGraw Hill, 2018.
- xli, 764 pages: illustrations; 28 cm.
Includes index.
9781259921698
Sales promotion
Circ HF 5823 .B45 2018
Includes index.
9781259921698
Sales promotion
Circ HF 5823 .B45 2018