Advertising and promotion: an integrated marketing communications perspective/ George E. Belch & Michael A. Belch
Material type: BookPublisher: New York: McGraw Hill, 2018Edition: 11th edition.Description: xli, 764 pages: illustrations; 28 cm.ISBN: 9781259921698.Subject(s): Sales promotionCurrent location | Call number | Status | Date due | Item holds |
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University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF 5823 .B45 2018 (Browse shelf) | Available |
Total holds: 0
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Circ HF 5718 .L815 2014 Business communication: | Circ. HF 5718 .R53 1987 Business communication: | Circ. HF 5721 .H56 1976 Programmed Learning Aid for Business Communications/ | Circ HF 5823 .B45 2018 Advertising and promotion: | Circ HF 5823 .S45 2010 Integrated Marketing Commuincations an Advertising & Promotions | Circ. HF 5823 .St47 2023 Advertising management/ | Circ HG 1615 .B218 2017 Banking: |
Includes index.
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