Global marketing and advertising: understanding cultural paradoxes/ Marieke de Mooij
Material type:
BookPublisher: California: SAGE, 2014Edition: Fourth edition.Description: xx, 394 pages: illustrations; 25 cm.ISBN: 9781452257174.Subject(s): Target marketing -- Cross-cultural studies
| Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studies
| Current location | Call number | Status | Date due | Item holds |
|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ. HF 5415.127 .M817 2014 (Browse shelf) | Available |
Total holds: 0
Browsing University of Santo Tomas-Legazpi College of Business Management and Accountancy Shelves Close shelf browser
| No cover image available |
|
|
|
|
|
|
||
| Circ HF 5415.13 .W177 2014 Marketing strategy | Circ. HF 5415.15 .S56 2022 Principles of product management/ | Circ. HF 5415.126 .Kn54 2023 Digital Marketing in practice: | Circ. HF 5415.127 .M817 2014 Global marketing and advertising: | Circ. HF 5415.1265 .H36 2019 Digital marketing: | Circ. HF 5416.5 .H55 2013 Pricing for Profit | Circ HF 5438.4 .A24 2017 Sales management: |
Includes index.
There are no comments for this item.