| 000 -LEADER |
|---|
| fixed length control field |
00708nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161114194514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161114b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781452257174 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
OC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Circ. HF 5415.127 .M817 2014 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing and advertising: |
| Remainder of title |
understanding cultural paradoxes/ |
| Statement of responsibility, etc. |
Marieke de Mooij |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
California: |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 394 pages: |
| Other physical details |
illustrations; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1601 |
| Topical term or geographic name entry element |
Target marketing |
| Form subdivision |
Cross-cultural studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1602 |
| Topical term or geographic name entry element |
Advertising |
| Form subdivision |
Cross-cultural studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1603 |
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Cross-cultural studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books - Circulation |
| Call number prefix |
Circ. |
