Global marketing and advertising: understanding cultural paradoxes/
Marieke de Mooij
- Fourth edition
- California: SAGE, 2014.
- xx, 394 pages: illustrations; 25 cm.
Includes index.
9781452257174
Target marketing--Cross-cultural studies
Advertising--Cross-cultural studies
Consumer behavior--Cross-cultural studies
Circ. HF 5415.127 .M817 2014
Includes index.
9781452257174
Target marketing--Cross-cultural studies
Advertising--Cross-cultural studies
Consumer behavior--Cross-cultural studies
Circ. HF 5415.127 .M817 2014