Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.
By: Clow, Kenneth E.
Contributor(s): James, Karen E.
Material type:
BookPublisher: Thousand Oaks, Calif. : SAGE, c2014Description: xxii, 497 p. : ill. ; 25 cm.ISBN: 9781412991308 (pbk.); 1412991307 (pbk.).Subject(s): Marketing research
| Current location | Call number | Status | Date due | Item holds |
|---|---|---|---|---|
| University of Santo Tomas-Legazpi Main Library | Circ HF 5415.2 .C46 2014 (Browse shelf) | Available |
Total holds: 0
Includes bibliographical references (p. 468-480) and index.
There are no comments for this item.