Clow, Kenneth E.
Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James. - Thousand Oaks, Calif. : SAGE, c2014. - xxii, 497 p. : ill. ; 25 cm.
Includes bibliographical references (p. 468-480) and index.
9781412991308 (pbk.) 1412991307 (pbk.)
2012037172
Marketing research.
Circ HF 5415.2 .C46 2014
Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James. - Thousand Oaks, Calif. : SAGE, c2014. - xxii, 497 p. : ill. ; 25 cm.
Includes bibliographical references (p. 468-480) and index.
9781412991308 (pbk.) 1412991307 (pbk.)
2012037172
Marketing research.
Circ HF 5415.2 .C46 2014