000 -LEADER |
fixed length control field |
00947cam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
17459767 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190506131820.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s2014 caua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012037172 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412991308 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1412991307 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
Circ HF 5415.2 .C46 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Clow, Kenneth E. |
245 10 - TITLE STATEMENT |
Title |
Essentials of marketing research : |
Remainder of title |
putting research into practice / |
Statement of responsibility, etc. |
Kenneth E. Clow, Karen E. James. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
c2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 497 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 468-480) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
James, Karen E. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books - Circulation |
Call number prefix |
Circ |