Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.
By: Moisander, Johanna.
Contributor(s): Valtonen, Anu.
Material type:
BookSeries: Introducing qualitative methods. Publisher: London : Thousand Oaks : SAGE, 2006Description: xi, 227 p. ; 25 cm.ISBN: 1412903807 (cased); 1412903815 (pbk.); 9781412903806; 9781412903813.Subject(s): Marketing research | Qualitative research | Marketing | Kwalitatieve methoden | Culturele aspectenOnline resources: Publisher description | Table of contents only
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF5415.2 .M714 2006 (Browse shelf) | 1 | Available |
Total holds: 0
Browsing University of Santo Tomas-Legazpi College of Business Management and Accountancy Shelves Close shelf browser
|
|
|
|
|
No cover image available |
|
||
| Circ HF5415.2 .H153 2006 Marketing research : | Circ HF5415.2 .K81 2008 Marketing research : | Circ HF5415.2 .M478 2005 Marketing research / | Circ HF5415.2 .M714 2006 Qualitative marketing research : | Circ HF5415.2 .Z68 2010 Exploring marketing research / | Circ HF5415.13 .K87 2006 Marketing management : | Circ HF5415.13 .K87 2012 Marketing management / |
Includes bibliographical references and index.
There are no comments for this item.