Moisander, Johanna.
Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen. - London : Thousand Oaks : SAGE, 2006. - xi, 227 p. ; 25 cm. - Introducing qualitative methods .
Includes bibliographical references and index.
1412903807 (cased) 1412903815 (pbk.) 9781412903806 9781412903813
2005933780
GBA639068 bnb
013443013 Uk
Marketing research.
Qualitative research.
Marketing.
Kwalitatieve methoden.
Culturele aspecten.
HF5415.2 / .M714 2006
Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen. - London : Thousand Oaks : SAGE, 2006. - xi, 227 p. ; 25 cm. - Introducing qualitative methods .
Includes bibliographical references and index.
1412903807 (cased) 1412903815 (pbk.) 9781412903806 9781412903813
2005933780
GBA639068 bnb
013443013 Uk
Marketing research.
Qualitative research.
Marketing.
Kwalitatieve methoden.
Culturele aspecten.
HF5415.2 / .M714 2006