Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.
By: Moisander, Johanna.
Contributor(s): Valtonen, Anu.
Material type:
BookSeries: Introducing qualitative methods. Publisher: London : Thousand Oaks : SAGE, 2006Description: xi, 227 p. ; 25 cm.ISBN: 1412903807 (cased); 1412903815 (pbk.); 9781412903806; 9781412903813.Subject(s): Marketing research | Qualitative research | Marketing | Kwalitatieve methoden | Culturele aspectenOnline resources: Publisher description | Table of contents only
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF5415.2 .M714 2006 (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
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