Advertising and promotion: an integrated marketing communications perspective/ George E. Belch and Michael A. Belch
Material type:
BookPublisher: New York: McGraw Hill, 2009Edition: Eighth edition.Description: xiii, 838 pages: illustrations; 27 cm.ISBN: 9780071288699.Subject(s): Advertising
| Sales promotion | Communication in marketing
| Current location | Call number | Status | Date due | Item holds |
|---|---|---|---|---|
| University of Santo Tomas-Legazpi Main Library | Circ HF 5823 .B427 2009 (Browse shelf) | Available |
Total holds: 0
Includes index.
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