Advertising and promotion: an integrated marketing communications perspective/
George E. Belch and Michael A. Belch
- Eighth edition
- New York: McGraw Hill, 2009.
- xiii, 838 pages: illustrations; 27 cm.
Includes index.
9780071288699
Advertising
Sales promotion
Communication in marketing
Circ HF 5823 .B427 2009
Includes index.
9780071288699
Advertising
Sales promotion
Communication in marketing
Circ HF 5823 .B427 2009