Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.
By: Kotler, Philip.
Contributor(s): Roberto, Ned | Lee, Nancy.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2002Edition: 2nd ed.Description: xvi, 438 p. : ill. ; 24 cm.ISBN: 0761924345 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modificationOnline resources: Publisher description | Table of contents only | Contributor biographical information
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF 5414 .K87 2002 (Browse shelf) | 1 | Available |
Total holds: 0
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| Circ. HF 5387 .A56 1991 Business ethics/ | Circ HF 5387 .V36 2018 Business ethics: | Circ. HF 5410 .L218 2016 Mktg9: | Circ HF 5414 .K87 2002 Social marketing : | Circ HF 5415 .A76 2003 c2 Marketing: an introduction | Circ. HF 5415 .B633 1981 Practical marketing for your small retail business | Circ. HF 5415 .C6944 1993 Strategic Marketing Management Cases |
Includes bibliographical references and indexes.
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