Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.
By: Kotler, Philip.
Contributor(s): Roberto, Ned | Lee, Nancy.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2002Edition: 2nd ed.Description: xvi, 438 p. : ill. ; 24 cm.ISBN: 0761924345 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modificationOnline resources: Publisher description | Table of contents only | Contributor biographical information
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF 5414 .K87 2002 (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references and indexes.
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