Social media marketing : theories and applications / Stephan Dahl.
By: Dahl, Stephan [author.].
Material type:
BookPublisher: Los Angeles SAGE Publications, [2021]Publisher: ©2021Edition: 3rd.Description: ix, 294 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781529720822; 9781529720815.Subject(s): Internet marketing
| Social mediaDDC classification: 658.872 Summary: "The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"-- Provided by publisher.
| Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi Main Library | HF5415.1265 .D34 2021 (Browse shelf) | Available | JB |
Total holds: 0
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"-- Provided by publisher.
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