Dahl, Stephan,
Social media marketing : theories and applications / Stephan Dahl. - 3rd. - ix, 294 pages : illustrations ; 24 cm
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
9781529720822 9781529720815
2021930814
Internet marketing
Social media
HF5415.1265 / .D34 2021
658.872
Social media marketing : theories and applications / Stephan Dahl. - 3rd. - ix, 294 pages : illustrations ; 24 cm
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
9781529720822 9781529720815
2021930814
Internet marketing
Social media
HF5415.1265 / .D34 2021
658.872