Includes bibliographical references and index.

Machine generated contents note: pt. I CSR thought -- 1.Our changing world and the evolution of CSR -- Main topics -- Learning outcomes -- Case study: Ronald McDonald's House Charities -- corporate philanthropy -- Introduction: The importance of corporate social responsibility (CSR) -- CSR defined and debated -- CSR: What's in the name? -- Brief history of CSR thought -- From a narrow view to a broad view of business responsibilities -- The narrow view -- The broad view -- Drivers for change -- Business motivation for CSR -- Summary -- General questions -- Key definitions -- References -- Further reading and links -- 2.From CSR pyramids to shared value and beyond: CSR models and frameworks -- Main topics -- Learning outcomes -- Case study: Strategic CSR at Ben & Jerry's -- Introduction: There is nothing so practical as a good theory -- The CSR pyramid -- Criticism of the CSR pyramid -- Alternative pyramid -- CSR stages: Pathways to being more responsible

Note continued: CSR congruence model -- Creating shared value -- Importance and limitations -- Mini case study: Nestle -- Strategic CSR -- Summary -- General questions -- Key definitions -- References -- Further reading -- 3.Moving beyond shareholders: Internal and external stakeholders -- Main topics -- Learning outcomes -- Case study: Johnson & Johnson's stakeholder approach -- Introduction: Every business has stakeholders -- Stakeholders defined -- Who the stakeholders are: Lists and typologies -- Three groups of stakeholders -- Internal and external stakeholders -- Primary and secondary stakeholders of a conscious business -- The importance of stakeholder management in strategic CSR -- Stakeholder management capacity -- Stakeholder prioritisation -- Three levels of stakeholder management -- Stakeholder integration and the Win6 approach -- Multi-stakeholder initiatives -- Stakeholder-related CSR issues -- Employees: Fair employment -- Suppliers: Fair trade

Note continued: Consumers: Ethical trade and ethical marketing -- Summary -- General questions -- Key definitions -- References -- Further reading and links -- pt. II CSR approaches and implementation -- 4.Business ethics: How philosophy can help us make ethical decisions in today's business -- Main topics -- Learning outcomes -- Case study: Business ethics at the Commonwealth Bank Australia -- Introduction: The importance of business ethics to CSR -- Ethics and business ethics defined -- What guides our behaviour in the workplace? -- Morality and personal values -- Values -- Corporate values -- Three philosophical approaches: Implications for management -- Deontology -- Utilitarianism -- Mini case study: Ford Pinto -- Virtue ethics -- Ethical relativism -- Business ethics in practice: Ethical and unethical conduct -- Ethical people management -- Fraud -- Corruption -- Conflict of interest -- Insider trading -- Whistleblowing -- Ethical dilemmas and decision making

Note continued: The four paradigms approach -- Ethical decision-making frameworks -- Creating and leading an ethical organisation: Managerial tools -- Practical guide to enhancing workplace ethics -- Summary -- General questions -- Key definitions -- References -- Further reading and links -- 5.Environmental sustainability: The role of business in sustainable development -- Main topics -- Learning outcomes -- Case study: Patagonia -- sustainability as a main stakeholder -- Introduction: Environmental sustainability -- an urgent matter -- Sustainability defined -- Sustainable development and global goals -- The environment as a major stakeholder -- The green, blue and circular economy -- Circular economy -- The green economy -- The blue economy -- The business case for sustainability -- Sustainability as the key driver of innovation -- Sustainability business tools: Sustainable managerial practices -- The journey to sustainability -- Sustainable supply chain management

Note continued: Working with all stakeholders to increase sustainability -- Summary -- General questions -- Key definitions -- References -- Further reading and links -- 6.Responsible leadership: Inspiring CSR -- Main topics -- Learning outcomes -- Case study: Paul Polman, Unilever -- Genuinely responsible leadership -- Introduction: The role of responsible leadership in CSR -- Sustainable, responsible and ethical leadership -- Sustainable leadership -- Responsible leadership -- Ethical leadership -- Purpose-driven leadership -- Value-based leadership -- Transformational leadership -- Servant leadership -- Authentic leadership -- Shared leadership -- Conscious leadership -- Holistic approach to CSR leadership -- Summary -- General questions -- Key definitions -- References -- Further reading and links -- 7.All aboard: Involving stakeholders in CSR -- Main topics -- Learning outcomes -- Case study: Singtel and Optus -- Holistic stakeholder engagement in CSR

Note continued: Introduction: Moving from stakeholder management to involvement -- Employee involvement in CSR -- Employee engagement and CSR -- two aspects -- Involving employees in CSR: Motivations and benefits -- Three models of employee engagement in CSR -- CSR congruence model -- Employee-led CSR and champions -- Corporate volunteering -- Mini case study: Motivation and benefits of corporate volunteering in Australia -- Employee giving -- Involving employees in sustainability -- Consumers: Sustainable and ethical consumerism and consumer philanthropy -- Mindful and sustainable consumption -- Involving investors and shareholders -- Socially responsible investment (SRI) -- Social screening, community investment and shareholder activism -- How to involve shareholders in CSR -- Summary -- General questions -- Key definitions -- References -- Further reading -- pt. III CSR measurement: and communication -- 8.CSR impact: Creating, measuring and communicating the impact

Note continued: Main topics -- Learning outcomes -- Case study: Thankyou -- Innovative social impact assessment and communication -- Introduction: What gets measured gets managed -- Social impact, collective impact and social impact assessment -- The importance of measuring impact -- Social impact measurement tools and methods -- Logic models -- Theory of change -- Social return on investment (SROI) -- Social accounting and audit (SAA) -- SIMPLE: Social IMPact measurement for Local Economies -- Impact measurement challenges -- Summary -- General questions -- Key definitions -- References -- Further reading and links -- 9.Benchmarking CSR: Frameworks, standards, certifications and indices -- Main topics -- Learning outcomes -- Case study: The UN Global Compact and The Boyner Group -- Putting a human face to a global market -- Introduction: Evaluation of CSR performance -- Frameworks and guidelines -- The UN Global Compact (UNGC) -- The ten principles of the UNGC

Note continued: Mini case study: LEGO -- OECD Guidelines for Multinational Enterprises -- Standards -- ISO 26000 (Guidance on social responsibility) -- ISO 14000 family of environmental management standards -- SA8000 (Social accountability) -- Certifications and labels -- Fairtrade -- Rainforest Alliance -- Ethical fashion standards -- Slave Free Trade -- Indices -- Dow Jones Sustainability Index -- NASDAQ OMX: Green Economy Index -- Lessons and implications -- Summary -- General questions -- Key definitions -- References -- Further reading and links -- 10.CSR reporting -- Main topics -- Learning outcomes -- Case study: KPMG -- Leading CSR reporting -- Introduction: From measurement to reporting -- Why CSR reports: The roles and goals of CSR reporting -- Who are the CSR reports for? -- What companies report about -- Using CSR reporting as an effective communication tool -- How to report: Reporting options -- Basic reporting -- Full CSR reports -- Advanced reporting

Note continued: Integrated reporting -- Game-changing reporting -- Mini case study: PUMA -- CSR stages and reporting options -- Global Reporting Initiative (GRI) -- CSR reporting analysis model -- Related challenges -- Reporting tips and tools -- Summary -- General questions -- Key definitions -- References -- Further reading and links -- 11.CSR and marketing: Three frontiers -- Main topics -- Learning outcomes -- Case study: CSR marketing at H&M -- Great achievements, enormous issues -- Introduction: Holistic CSR and marketing -- CSR and marketing: Should we PR our CSR? -- Three strategies for CSR marketing -- Advantages and risks of CSR marketing -- CSR and consumer behaviour -- CSR as a competitive advantage -- Ethical and sustainable marketing -- Seven basic practices of normative marketing ethics -- Five essential ethical precepts for enlightened marketing -- Marketing codes of ethics -- Sustainable marketing -- Unethical marketing and greenwashing

Note continued: Social marketing by business -- CSR marketing: Best practices -- Summary -- General questions -- Key definitions -- References -- Further reading and links -- 12.The way forward: Making the shift -- Main topics -- Learning outcomes -- Case study: Google's journey towards CSR -- Introduction: Changing for a sustainable future -- Organisational change -- Five imperative questions -- Force field analysis model and CSR -- Appreciative inquiry -- Kotter's eight steps for organisational change -- CSR-specific change management frameworks -- The integrative framework -- The six insights towards sustainability -- Implementing strategic CSR -- The way forward: Challenges and opportunities -- The future of CSR -- Epilogue -- Summary -- General questions -- Key definitions -- References -- Further reading and links.