Marketing strategy: (Record no. 6468)

000 -LEADER
fixed length control field 00563nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170109232517.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170109b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814698856
040 ## - CATALOGING SOURCE
Transcribing agency OC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number Circ. HF 5415.13 .F383 2015
245 ## - TITLE STATEMENT
Title Marketing strategy:
Remainder of title text and cases/
Statement of responsibility, etc. O.C. Ferrell and Michael Hartline
250 ## - EDITION STATEMENT
Edition statement Sixth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore:
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 587 pages:
Other physical details illustrations;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2283
Topical term or geographic name entry element Marketing
General subdivision Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books - Circulation
Call number prefix Circ
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type
          University of Santo Tomas-Legazpi College of Business Management and Accountancy University of Santo Tomas-Legazpi College of Business Management and Accountancy 2017-01-09 Library Fund Circ HF 5415.13 .F383 2015 ML001761 2017-01-09 1 0000-00-00 Books - Circulation
          University of Santo Tomas-Legazpi College of Business Management and Accountancy University of Santo Tomas-Legazpi College of Business Management and Accountancy 2017-01-09 Library Fund Circ HF 5415.13 .F383 2015 ML001762 2017-01-09 2 0000-00-00 Books - Circulation
          University of Santo Tomas-Legazpi College of Business Management and Accountancy University of Santo Tomas-Legazpi College of Business Management and Accountancy 2017-01-09 Library Fund Circ HF 5415.13 .F383 2015 ML001763 2017-01-09 3 0000-00-00 Books - Circulation

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