Marketing strategy: text and cases/
O.C. Ferrell and Michael Hartline
- Sixth edition
- Singapore: Cengage Learning, 2015.
- xxvi, 587 pages: illustrations; 26 cm.
Includes index.
9789814698856
Marketing --Management
Circ. HF 5415.13 .F383 2015
Includes index.
9789814698856
Marketing --Management
Circ. HF 5415.13 .F383 2015