Advertising and Promotion (Record no. 26865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190724160211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190724b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218994 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OC |
| Transcribing agency | OC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 .B44 1998 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Remainder of title | An Integrated Marketing Communications Perspective |
| Statement of responsibility, etc. | Belch, George |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.S.A.: |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 762 pages; |
| Dimensions | 38 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books - Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulation | Circulation | University of Santo Tomas-Legazpi College of Business Management and Accountancy | University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circulation | 2019-07-24 | Library Fund | HF5823 .B44 1998 | ML046428 | 2019-07-24 | Advertising and Promotions | 0000-00-00 | Books - Circulation | |||||
| Circulation | Circulation | University of Santo Tomas-Legazpi College of Business Management and Accountancy | University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circulation | 2019-07-24 | Library Fund | HF5823 .B44 1998 | ML044875 | 2019-07-24 | Advertising and Promotions | 0000-00-00 | Books - Circulation |