Kolb, Bonita M.
Marketing research : a practical approach / Bonita Kolb. - Los Angeles : SAGE, 2008. - xiii, 292 p. ; 24 cm.
Includes bibliographical references (p. [280]-287) and index.
1412947960 (hbk.) 9781412947961 (hbk.) 1412947979 (pbk.) 9781412947978 (pbk.)
2007934524
GBA806670 bnb
014493599 Uk
Marketing research.
HF5415.2 / .K81 2008
Marketing research : a practical approach / Bonita Kolb. - Los Angeles : SAGE, 2008. - xiii, 292 p. ; 24 cm.
Includes bibliographical references (p. [280]-287) and index.
1412947960 (hbk.) 9781412947961 (hbk.) 1412947979 (pbk.) 9781412947978 (pbk.)
2007934524
GBA806670 bnb
014493599 Uk
Marketing research.
HF5415.2 / .K81 2008