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1.
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Foundations of marketing/ John Fahy, David Jobber.Edition: Fifth edition.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: London: McGraw-Hill, 2015Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ. HF 5215 .F158 2015] (1).
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2.
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Marketing management: knowledge and skills/ J.Paul Peter and James D. DonnellyEdition: Eleventh editionMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York: McGraw Hill, 2013Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ HF 5415.13 .P478 2013 ] (2).
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3.
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Essentials of marketing: a marketing strategy planning approach/ William D. Perreault, [and two others]
by Cannon, Joseph; McCarthy, E. Jerome. Edition: 15th editionMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York: McGraw Hill, 2017Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ HF 5415 .e87 2017] (1).
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4.
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Essentials of marketing research/ Joseph F. Hair [and three others]
by Celsi, Mary Wolfinbarger; Ortinau, David J.; Bush, Robert. Edition: Fourth editionMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York: McGraw Hill, 2017Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ HF 5415.2 .E87 2017] (1).
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5.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry Corrie, 1944-. Edition: 6th ed., International ed.Material type: Book; Format:
print
Publisher: Boston : Irwin/McGraw-Hill, c2002Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ. HF 5415.3 P47 2002] (1).
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6.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ HF5415.13 .P455 2005] (1).
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7.
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Edition: 3rd ed., McGraw-Hill international ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ HF5415.2 .H153 2006] (1).
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8.
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Relationship selling / Mark W. Johnston, Greg W. Marshall.
by Johnston, Mark W | Marshall, Greg W. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ HF 5438.25 .J72 2008] (1).
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