Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
By: Kotler, Philip.
Contributor(s): Bowen, John (John T.) | Makens, James C.
Material type:
BookPublisher: Boston : Prentice Hall, c2010Edition: 5th ed.Description: xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9789810697501.Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi Main Library | 910.46 K87 2010 (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
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