Retail management : a strategic approach / Barry Berman, Joel R. Evans.
By: Berman, Barry.
Contributor(s): Evans, Joel R.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 11th ed.Description: xxviii, 654 p. : col. ill., col. maps ; 29 cm.ISBN: 9780136087588; 0136087582.Subject(s): Retail trade -- Management| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF5429 .B516 2010 (Browse shelf) | 1 | Available |
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| Circ HF 5415 .S37 2006 Marketing Graffiti: the view from the street | Circ. HF 5415 .Sa129 2012 SAGE brief guide to marketing ethics/ | Circ. HF 5420 .M478 2014 Start your own wholesale distribution business: | Circ HF5429 .B516 2010 Retail management : | Circ HF 5429 .D86 2014 Retailing | Circ HF 5429 .D923 2014 Retailing: | Circ HF 5429 .D923 2014 Retailing: |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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