Introduction to mass communication : media literacy and culture / Stanley J. Baran.
By: Baran, Stanley J [author.].
Material type:
BookPublisher: New York, New York : McGraw-Hill Education, [2021]Publisher: ©2021Edition: Eleventh edition.Description: (various pagings) : illustrations 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781260822861; 9781260692426; 9781260570861; 9781260007312.Subject(s): Mass media | Mass media and culture | Media literacyDDC classification: 302.23 | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi Main Library | Circ. P90 .B37 2021 (Browse shelf) | Available | JB |
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| Circ P 90 .B37 2017 Introduction to mass communication: | Circ P 90 .B37 2019 Introduction to mass communication: | Circ P 90 .B37 2019 Oral communication/ | Circ. P90 .B37 2021 Introduction to mass communication : | Circ P 90 .B53 2017 Media/ impact: | Circ. P 90 .D671 2013 The dynamics of mass communication: | Circ P 90 .V483 2013 Communicate!/ |
Includes bibliographical references and index.
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- Provided by publisher.
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