Exploring marketing research / William G. Zikmund, Barry J. Babin.
By: Zikmund, William G.
Contributor(s): Babin, Barry J.
Material type:
BookPublisher: Australia ; Mason, OH : Cengage Learning, c2010Edition: 10th ed.Description: xxii, 714 p. : ill. ; 28 cm.ISBN: 9780324788440 (hardcover); 0324788444 (hardcover).Subject(s): Marketing research
| Current location | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF5415.2 .Z68 2010 (Browse shelf) | 1 | Available |
Total holds: 0
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| Circ HF5415.2 .K81 2008 Marketing research : | Circ HF5415.2 .M478 2005 Marketing research / | Circ HF5415.2 .M714 2006 Qualitative marketing research : | Circ HF5415.2 .Z68 2010 Exploring marketing research / | Circ HF5415.13 .K87 2006 Marketing management : | Circ HF5415.13 .K87 2012 Marketing management / | Circ HF5415.13 .P455 2005 Basic marketing : |
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).
Includes bibliographical references and index.
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