The media handbook: a complete guide to advertising media selection, planning, research and buying/ Helen Katz
Material type:
BookPublisher: New York: Routledge, 2017Description: xv, 231 pages: illustrations; 24 cm.Subject(s): Marketing channels
| Advertising media planning | Mass media and business
| Current location | Call number | Status | Date due | Item holds |
|---|---|---|---|---|
| University of Santo Tomas-Legazpi Main Library | Circ HF 5826.5 .K38 2017 (Browse shelf) | Available |
Total holds: 0
Includes index.
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