| 000 -LEADER |
|---|
| fixed length control field |
00546nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231213103505.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231213b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781266124983 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
OSt |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.C3 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
13506 |
| Personal name |
Cannon, Joseph P. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing : |
| Remainder of title |
a marketing strategy planning approach / |
| Statement of responsibility, etc. |
Essentials of marketing : |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
18th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, USA : |
| Name of publisher, distributor, etc. |
McGraw HIll, LLC, |
| Date of publication, distribution, etc. |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 796 pages : |
| Other physical details |
with colored illustrations, |
| Dimensions |
27 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books - Circulation |
| Call number prefix |
lcc |
