| 000 -LEADER |
|---|
| fixed length control field |
00579nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220222165811.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220222b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780072935899 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
OC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .P426 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
11931 |
| Personal name |
Perreault, William D. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of Marketing: |
| Remainder of title |
a global - managerial approach / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, USA : |
| Name of publisher, distributor, etc. |
McGraw-Hill Companies, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xl, 638 pages ; |
| Other physical details |
Includes bibliographical references and indexes. |
| Dimensions |
28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
11932 |
| Topical term or geographic name entry element |
1. Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books - Filipiniana |
