Marketing management : (Record no. 26245)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00859nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190518161745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190518b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 129208958X (10) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292089584 (13) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | oc |
| Transcribing agency | oc |
| Modifying agency | oc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K87 2018 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | an Asian perspective / |
| Statement of responsibility, etc. | Kotler, Philip ...[and 4 others] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 845 pages : |
| Other physical details | colored illustrations ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Endnotes E1-31 p. Glossary G1-10 p. Credits C1-3 p. Index I1-26 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing - - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Keller, Kevin Lane, co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Ang, Swee Hoon, co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Tan, Chin Tiong, co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Leong, Siew Men, co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books - Circulation |
| Edition | Seventh Edition |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi Graduate School and Law Library | University of Santo Tomas-Legazpi Graduate School and Law Library | 2019-05-18 | HF5415.13 .K87 2018 | GS001140 | 2019-05-18 | 1 | 2019-05-18 | Books - Circulation |