000 -LEADER |
fixed length control field |
00531nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180110100626.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180110b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781506315386 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
OC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
Circ HF 5823 .A48 2017 |
245 ## - TITLE STATEMENT |
Title |
Advertising creative: |
Remainder of title |
strategy, copy, design/ |
Statement of responsibility, etc. |
Tom Altstiel, Jean Grow/ |
250 ## - EDITION STATEMENT |
Edition statement |
4th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
California: |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
463 pages: |
Other physical details |
illustrations; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
5364 |
Topical term or geographic name entry element |
Advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books - Circulation |
Call number prefix |
Circ |