Advertising creative: (Record no. 21773)

000 -LEADER
fixed length control field 00531nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180110100626.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180110b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781506315386
040 ## - CATALOGING SOURCE
Transcribing agency OC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number Circ HF 5823 .A48 2017
245 ## - TITLE STATEMENT
Title Advertising creative:
Remainder of title strategy, copy, design/
Statement of responsibility, etc. Tom Altstiel, Jean Grow/
250 ## - EDITION STATEMENT
Edition statement 4th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. California:
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 463 pages:
Other physical details illustrations;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 5364
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books - Circulation
Call number prefix Circ
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
          University of Santo Tomas-Legazpi Main Library University of Santo Tomas-Legazpi Main Library 2018-01-10 Library Fund Circ HF 5823 .A48 2017 ML059386 2018-01-10 0000-00-00 Books - Circulation

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