| 000 -LEADER |
|---|
| fixed length control field |
00724nam a22002290 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn0071121110 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160512025103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030324s2002 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072410647 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
lc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.3 P47 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior and marketing strategy / |
| Statement of responsibility, etc. |
J. Paul Peter, Jerry C. Olson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed., International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 582 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olson, Jerry Corrie, |
| Dates associated with a name |
1944- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books - Circulation |
| Edition |
Sixth Edition |
| Call number prefix |
Circ |
