000 -LEADER |
fixed length control field |
00532nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160916142102.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100101b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780077167950 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
OC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 .F158 2015 |
245 ## - TITLE STATEMENT |
Title |
Foundations of marketing/ |
Statement of responsibility, etc. |
John Fahy, David Jobber. |
250 ## - EDITION STATEMENT |
Edition statement |
Fifth edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London: |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 358 pages: |
Other physical details |
color illustrations; |
Dimensions |
27 cm. |
500 ## - GENERAL NOTE |
General note |
includes glossary and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
34 |
Topical term or geographic name entry element |
Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books - Circulation |
Call number prefix |
Circ. |