Chitty, William C.

Integrated marketing communications William C. Chitty - Second Edition - Pasay City Cengage Learning Asia Pte Ltd 2012 - xxi, 414 : colored illustrations ; 25 cm.

includes bibliography and index.

978981441689


1. advertising 2.communication

HF5415.123 .C45 2012

University Library and Information Services University of Santo Tomas-Legazpi |
Rawis, Legazpi City |
Tel: 482-02-01 loc 287-290
| Email: ulis@ust-legazpi.edu.ph