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Sethna, Zubin

Consumer behaviour / by Zubin Sethna & Jim Blythe - 4th edition - Los Angeles : SAGE , c2019. - xxiii, 549 pages; 26 cm.

ISBN: 9781526450012

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .SE495 2019

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