Jarboe, Glen R.
The marketing research project manual / Glen R. Jarboe. - 4th ed. - Cincinnati : South-Western College Pub., c1999. - 235 p. : ill. ; 28 cm. + 1 computer disk (3 1/2 in.)
0538891483 (package) 0324004575 (manual)
98193236
Marketing research--Methodology--Handbooks, manuals, etc.
Market surveys--Methodology--Handbooks, manuals, etc.
HF5415.2 / .J37 1999
658.8/3
The marketing research project manual / Glen R. Jarboe. - 4th ed. - Cincinnati : South-Western College Pub., c1999. - 235 p. : ill. ; 28 cm. + 1 computer disk (3 1/2 in.)
0538891483 (package) 0324004575 (manual)
98193236
Marketing research--Methodology--Handbooks, manuals, etc.
Market surveys--Methodology--Handbooks, manuals, etc.
HF5415.2 / .J37 1999
658.8/3