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Malhotra, Naresh K.

Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra, Georgia Institute of Technology. - 432 pages : color illustrations ; 28 cm

Includes index.

ISBN: 9781292060163

LCCN: 2013037585

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M28842 2015

Dewey Class. No.: 658.8/3

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