| 000 | 00708nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20161114194514.0 | ||
| 008 | 161114b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781452257174 | ||
| 040 | _cOC | ||
| 050 | _aCirc. HF 5415.127 .M817 2014 | ||
| 245 |
_aGlobal marketing and advertising: _bunderstanding cultural paradoxes/ _cMarieke de Mooij |
||
| 250 | _aFourth edition | ||
| 260 |
_aCalifornia: _bSAGE, _c2014. |
||
| 300 |
_axx, 394 pages: _billustrations; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_91601 _aTarget marketing _vCross-cultural studies |
|
| 650 | 0 |
_91602 _aAdvertising _vCross-cultural studies |
|
| 650 | 0 |
_91603 _aConsumer behavior _xCross-cultural studies |
|
| 942 |
_2lcc _cBK _kCirc. |
||
| 999 |
_c5882 _d5882 |
||