000 01057cam a2200313 i 4500
001 17892813
003 OSt
005 20171027001019.0
008 130920t20152015maua b 001 0 eng
010 _a 2013037585
020 _a9781292060163
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.2
_b.M28842 2015
082 0 0 _a658.8/3
100 1 _aMalhotra, Naresh K.
245 1 0 _aEssentials of marketing research :
_ba hands-on orientation /
_cNaresh K. Malhotra, Georgia Institute of Technology.
264 1 _aEngland :
_bPearson,
_c[2015]
264 4 _c©2015
300 _a432 pages :
_bcolor illustrations ;
_c28 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes index.
650 0 _aMarketing research.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKRES
955 _brm15 2013-09-20
_irm15 2013-09-20 (telework)
_arm15 2013-09-20 to Dewey
_axn09 2014-01-14 1 copy rec'd., to CIP ver.
_arl00 2014-02-05 to SMA
999 _c1675
_d1675