000 | 00724nam a22002290 4500 | ||
---|---|---|---|
001 | ocn0071121110 | ||
005 | 20160512025103.0 | ||
008 | 030324s2002 eng | ||
020 | _a0072410647 | ||
040 | _clc | ||
050 | _aHF 5415.3 P47 2002 | ||
100 | 1 | _aPeter, J. Paul. | |
245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
250 | _a6th ed., International ed. | ||
260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2002. |
||
300 |
_axxvi, 582 p. : _bill. (some col.) ; _c26 cm. |
||
440 | _aMcGraw-Hill/Irwin series in marketing. | ||
650 | _aConsumer behavior. | ||
650 | _aMarketing. | ||
700 | 1 |
_aOlson, Jerry Corrie, _d1944- |
|
942 |
_2lcc _cBK _eSixth Edition _kCirc |
||
999 |
_c147 _d147 |