000 00724nam a22002290 4500
001 ocn0071121110
005 20160512025103.0
008 030324s2002 eng
020 _a0072410647
040 _clc
050 _aHF 5415.3 P47 2002
100 1 _aPeter, J. Paul.
245 1 0 _aConsumer behavior and marketing strategy /
_cJ. Paul Peter, Jerry C. Olson.
250 _a6th ed., International ed.
260 _aBoston :
_bIrwin/McGraw-Hill,
_cc2002.
300 _axxvi, 582 p. :
_bill. (some col.) ;
_c26 cm.
440 _aMcGraw-Hill/Irwin series in marketing.
650 _aConsumer behavior.
650 _aMarketing.
700 1 _aOlson, Jerry Corrie,
_d1944-
942 _2lcc
_cBK
_eSixth Edition
_kCirc
999 _c147
_d147