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1. Books - Circulation Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie, 1944-.

Edition: 6th ed., International ed.Material type: book Book; Format: print Publisher: Boston : Irwin/McGraw-Hill, c2002Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ. HF 5415.3 P47 2002] (1).

2. Books - Circulation Global marketing and advertising: understanding cultural paradoxes/ Marieke de Mooij

Edition: Fourth editionMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: California: SAGE, 2014Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ. HF 5415.127 .M817 2014] (1).

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