UST-Legazpi

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1. Books - Circulation
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie, 1944-.

Edition: 6th ed., International ed.Material type: book Book; Format: print Publisher: Boston : Irwin/McGraw-Hill, c2002Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ. HF 5415.3 P47 2002] (1).

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2. Books - Circulation
Global marketing and advertising: understanding cultural paradoxes/ Marieke de Mooij

Edition: Fourth editionMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: California: SAGE, 2014Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Circ. HF 5415.127 .M817 2014] (1).

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3. Books - Filipiniana
Consumer behavior: (a practical approach to consumer understanding)/ Pedrito Real Pereda [and two others]

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Manila: Unlimited Books, 2015Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Fil HF 5415.32 .C66 2015] (2).

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4. Books - Filipiniana
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Consumer behavior: dynamics, dimensions, & models/ Ernesto H. Mendoza, Lorma S.P. Garcia

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Manila: Unlimited Books, 2019Availability: Items available for loan: University of Santo Tomas-Legazpi College of Business Management and Accountancy [Call number: Fil HF 5415.32 .M46 2019] (5).

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University Library and Information Services University of Santo Tomas-Legazpi |
Rawis, Legazpi City |
Tel: 482-02-01 loc 287-290
| Email: ulis@ust-legazpi.edu.ph