Advertising and promotion:  an integrated marketing communications perspective/ 
George E. Belch and Michael A. Belch 
 - Eighth edition 
 - New York:  McGraw Hill,  2009. 
 - xiii, 838 pages:  illustrations;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071288699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>Circ HF 5823 .B427 2009