Introduction to marketing/ 
Carl McDaniel, Charles W. Lamb and Joseph F. Hair 
 - Asia:  Cengage Learning,  2009. 
 - xxvii, 708 pages:  color illustrations;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780324599312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>Circ. HF 5415 .M478 2009