Global marketing and advertising:  understanding cultural paradoxes/ 
Marieke de Mooij 
 - Fourth edition 
 - California:  SAGE,  2014. 
 - xx, 394 pages:  illustrations;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781452257174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies<br/>Advertising--Cross-cultural studies<br/>Consumer behavior--Cross-cultural studies
<br/><br/><label>LC Class. No.: </label>Circ. HF 5415.127 .M817 2014