The dynamics of mass communication:  media in transition/ 
Joseph R. Dominick 
 - 12th edition 
 - New York:  McGraw Hill,  2013. 
 - xxi, 470 pages:  illustrations;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780073526195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>Circ. P. 90 .D671 2013