Marketing research/ 
Alvin C. Burns, Ronald F. Bush and Nilanjana Sinha. 
 - Seventh edition. 
 - England:  Pearson Education,  2014. 
 - 487 pages:  illustrations;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273768517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .B967 2014